PXpert March 2017 eNewsletter

March 2017

Happy St. Patrick's!

I just returned from ON24's first Webinar World Conference in San Francisco. While there, I was reminded how much imagery and design is just as much a part of the content marketing world as it is ours. Tell a visual story that connects you with your target audience. You need to provide a content-rich experience with your presentations, webinars and content marketing campaigns.

It was an information-packed conference especially if you look at my thirty-seven pages of notes and forty pictures on my phone. One of my favorite sessions was "Dapper Deck Design for the Non-Designer". Content marketer, Kate Schmeisser from SendGrid gave an engaging session filled with great slides, her fun personality, and well-done content. She has shared her slide deck.

Infographics are considered one of the best tools we have to deliver our brand messaging. Do you know how to create a viral infographic in PowerPoint? Microsoft PowerPoint MVP, Mike Parkinson gives you a step-by-step tutorial for how to do it and then we followed it up with a "Dishing on Presentations" video chat.

Till next month,

Sharyn Fitzpatrick, Editor
Email me: sfitzpatrick@presentationxpert.com

How to Make a Viral PowerPoint Infographic

by Mike Parkinson, Microsoft PowerPoint MVP

Making a PowerPoint infographic is relatively easy. Making a viral PowerPoint infographic is difficult. In this article, I detail each of the five steps you need to create a viral infographic including starting with a popular topic, create a provocative headline, how to use chunking as part of your story, how to render and export your infographic, and how to upload your graphic to social media.

Want to learn how to do it? Click Here.

[Presentation] Dapper Design for the Non-Designer

by Sharyn Fitzpatrick, Editor

A delightful design primer for the non-designer was one of the highlights of the Webinar World Conference this week in San Francisco. Kate Schmeisser, SendGrid is a content marketer but she knows how to design slides. Her talk was chalk full of great content, her presentation was fun, and she made an often-intimidating topic more human. Her "Dapper Deck" is a find you can download for your own inspiration.

Read more

[Video] Dishing on Presentations and Infographics with Mike Parkinson, Microsoft MVP

It is always a pleasure to have a conversation with Microsoft MVP, Mike Parkinson. He is so knowledgeable and passionate about what he does. Infographics continue to grow in popularity and Mike has written an insightful article for us on how to create them in PowerPoint. In his conversation with Editor, Sharyn Fitzpatrick, the Microsoft MVP shared his views on how to capitalize on the social marketing opportunities you can take advantage of in promoting your infographic. His nuts-and-bolts tutorial provides easy-to-understand instructions.

Enjoy!

The Effectiveness of Visual Infographics as Content Marketing Tools

By Sharyn Fitzpatrick, Editor

You want to create an infographic that is memorable, newsworthy and trending. So how do you do it? Using your content messages, create a social marketing strategy that will result in your infographic being widely distributed via social marketing tools such as website traffic, social shares, backlinks and more. Doing this early in your planning will enable you to find the right visuals and messaging to be effective and appealing.